Category: Unit 8

I wanted to look at some existing festival posters and analyse them for inspiration and research.

This is the first poster I looked at. I chose this because the colours and design caught my eye. I have always been a fan of simple posters with a bright colour scheme. I believe they are the most effective at catching the customers eye. I am also a fan of the illustration and I want illustrations to be prevalent in my designs. The white text on the coloured background also makes the text stand out and its very easy to read. This is because it contrasts well with the chosen colour.

One thing I would change is the use of different leading in the text. This can be confusing and also makes certain things more difficult to read. I would also change the size of the date and time so people instantly have an idea of when the festival is and if they are free during that time.

Other than this the colour scheme used is extremely eye catching and contrasts well with the text. The illustration is a simple idea and covers most of the poster but is again very eye catching and helps the give people an idea of the theme and things that they may see at this festival.

This is the second poster that I looked at. I am again, a fan of the simple design with the minimalistic style. I want to keep my poster simple and use contrasting colours to catch my audiences eye. I like the colour scheme and the choice of only 3 colours. This helps to not clutter the poster and if you stick to a minimal colour scheme I feel as if it gives your designs a professional feel.

One thing I would change is the amount of information on the poster. I think it helps to add some information on what people will see at the festival.

Overall, I’m a big fan of this poster, it’s colour scheme and the contrast between the colours. I also like the simple illustration that gives the impression of a red carpet.

I now began to research themes which I could use for my festival. I created some mind maps and mood-boards to compile my research in a simple way.

I felt as if these researching these 3 themes gave me enough inspiration for my festival. I am set on either of these 3 themes as they are the 3 which I am most interested in. However, I am leaning towards a film festival for my theme and more specifically animation. This is because I really enjoyed creating the animation for my last unit.

 

Before looking at the specific themes that I could choose I first had to research and find out what actually goes into a festival. The main aspects you must consider for a festival are: Events, Date and Time and Target Audience.

Firstly, for events you must think about what will be needed for your specific festival. If you are hosting a music festival then you will obviously need acts to perform but you can also have other events such as dance areas or games to keep people interested and active. You can also have smaller acts such as animals or performers. These all help to add more interest and things for you customers to do.

Secondly, you must consider the date and time of your festival. This also includes the length of the festival and if it will be on the weekend or a weekday. This can all depend on the theme of your festival and the target audience. I want my festival to be help on a weekend, meaning, Saturday and Sunday. This allows for the most attendance in my opinion and suits my target audience.

Finally, you must choose which type of audience you want your festival to be for. The price of entry for my festival will be low as it will be more focused around watching and enjoying the events. I am going to add an age restriction of 18+ for my festival, this is to allow the acts to create whatever animation or film they see fit.

 

I am now beginning work on my Final Major Project. The brief states that we must design a festival and all of the assets needed to market a festival. This means I will need to create things such as a logo, posters, merchandise and anything else that I think will be needed for my festival.

The aim of this project is to show how far I’ve come as a designer over the 2 years at college and also at work. I am encouraged to put together all of the skills I have learnt from my other units. For example: animation, photography and illustration. I am encouraged to pick a theme for my festival which I am interested in and can relate to. This will help me to come up with designs and ideas because of existing knowledge and designs I have in my head.

I have an idea of what themes I will choose already but I need to do some research on existing festivals with these same themes. I am leaning towards something sport themed or a film themed festival. This will help with inspiration and will also help to decide which theme I want to go with. If I can see how existing posters and other designs look I can use these to decide if I want to do something similar. I must consider other aspects such as photography and illustration. Different themes can have different effects on these and it may be more difficult to get specific photography for a food festival compared to a music or film festival. These are the things I’m considering before conducting my initial research.